About Us

David Price
Managing Director

David Price: Managing Director at d:class

David Price says “I started d:class in February 2005. Since that time I have built a specialist team who share my love and passion of cars. Starting from a one-car workshop with one employee, it was as rewarding as it was challenging as it meant we were more hands-on. But as our reputation grew so has our client base and in turn this has demanded larger premises and more staff; we now boast a 12-vehicle workshop and our staff has increased too. We are now developing into the company we need to be to meet our customers’ needs and continue to produce our best work.”

Our Story

d:class automotive ltd was incorporated in February 2005 by its sole and still current director David Price. David Price started his trimming career in August 1998 after studying engineering at Brooklands College. The pursuit to find a future career that offered reward in creativity and an end product that could be enjoyed by others, led to the world of coach trimming. Through training and guidance from his Rolls Royce trained employer, David learned the various skilled crafts involved at a young age, which aided in his own self pursuit to become a coach trimmer. This involved working mostly on classic cars, predominantly on Mercedes-Benz models, which to this day, d:class are globally recognised as being one of the best and most knowledgeable trimmers for this Marque.

David has expanded the business from just a one car workshop with one employed member of staff back in 2005, to now having a specialist team of twelve employees at the d:class trimshop, all sharing a love and passion for their work. David’s move to Studley court was the third move brought on by exceptional business growth where we can now facilitate 35 vehicles at a time. d:class now occupy two of the largest units on Studley Court with over 500 square metres of working premises. These premises include two independent units both with mezzanine floors and are home to thirteen sewing machines, a large trim shop, heated hood bay, trim studio, several offices and an upper level dedicated to a large stock of leathers, alcantara’s, vinyl’s and carpets.

We are now able to cater for all concept, prototype and development work for manufacturers, motorsport teams and PR companies.

Since the early years d:class automotive won numerous prestigious awards in the modified and classic car world. This led to various front cover features and articles in automotive magazines, had cars featured in music videos and produced vehicles for the BBC. In 2013 d:class trimmed all the cars built here in the UK for the Fast and Furious 6 film.

In 2013, d:class also became heavily involved within many areas of motorsport,  including trimming seats for race teams within Formula 1, 2, 3, DTM, WEC, GT series, Historic Masters and many more. From 2014,d:class have increased their input in the field of production and development work thanks to David’s experience. This has led to work carried out for various vehicle manufacturers based here in the UK.


d:class have built a reputation for excellence in workmanship and devotion to customer needs. Whether you are looking for the latest custom or bespoke interior, renovation, new hood or a vehicle dealership looking for OEM work and repairs, we fuse classic and contemporary trimming methods with the highest quality materials that are sourced from around the world. Our customers are guaranteed of collectively over 60 years of experience in the motor industry to secure the best products and parts to put your vision into your vehicle. Our standards not only make us passionate about what we do but compel us to do the best work consistently every time.

Team Members

David Price
Managing Director

David is the ‘d’ in d:class and the sole Company Director. David started trimming in August 1998 after studying a degree in engineering. With a...

Andy Young

Andy was the first d:class employee, starting back in 2007 after several years trimming at a local coach trimmers. Andy wanted to further his caree...

Max Hawkes

Max joined d:class as a young apprentice in 2015, straight from college where he was studying product and graphic design. Max has matured in to a v...

Andy Smith
General Manager

Andy joined d:class in May 2016 as General Manager. Previous to this he ran a large team at a carpet specialist in the South East, whilst successfu...

John Mandeville

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Richard Kiss

Richard comes from an experienced background in vintage cars where he was required to produce hand-made tonneau covers and convertible hoods, for v...

Jon Jenkins
Store Manager

Jon joined d:class in June 2018 as the Parts manager. Previous to joining the team, he ran a large team of over 80 staff for a national corporation...

Jamie Norris


Gaël Samin


Alex Outram

Alex joined the team at d:class in early 2017 having spent his apprenticeship at another coach trimmers. Previous to this he worked for six years i...

Harry Pitcher
Media Manager


Laurence Burchall

Laurence started trimming in 2013 at the mere age of 20, learning his craft on a variety of private jets and helicopters for high end clients in Fa...

Discuss a project with us

Whether you are a private vehicle car owner, car retailer, trade customer, in the automotive industry or are from film, tv or magazines do feel free to get in touch with your requirements, we cater for all interior styles from classic OEM to custom, modified interiors.

About Us

d:class automotive are an award winning bespoke interior specialist, working for commercial and private customers. We have had our work recognised globally by way of magazine front covers and features, and had our work featured on TV and film.

d:class have built a reputation for excellence in workmanship and devotion to customer needs.

d:class on Instagram

Contact Us

01483 722 923 Unit 6, Studley Court, Guildford Road, Chobham, Surrey, GU24 8EB