David Price: Managing Director at d:class
David Price says “I started d:class in February 2005. Since that time I have built a specialist team who share my love and passion of cars. Starting from a one-car workshop with one employee, it was as rewarding as it was challenging as it meant we were more hands-on. But as our reputation grew so has our client base and in turn this has demanded larger premises and more staff; we now boast a 12-vehicle workshop and our staff has increased too. We are now developing into the company we need to be to meet our customers’ needs and continue to produce our best work.”
d:class automotive ltd was incorporated in February 2005 by its sole and still current director David Price. David Price started his trimming career in August 1998 after studying engineering at Brooklands College. The pursuit to find a future career that offered reward in creativity and an end product that could be enjoyed by others, led to the world of coach trimming. Through training and guidance from his Rolls Royce trained employer, David learned the various skilled crafts involved at a young age, which aided in his own self pursuit to become a coach trimmer. This involved working mostly on classic cars, predominantly on Mercedes-Benz models, which to this day, d:class are globally recognised as being one of the best and most knowledgeable trimmers for this Marque.
David has expanded the business from just a one car workshop with one employed member of staff back in 2005, to now having a specialist team of twelve employees at the d:class trimshop, all sharing a love and passion for their work. David’s move to Studley court was the third move brought on by exceptional business growth where we can now facilitate 35 vehicles at a time. d:class now occupy two of the largest units on Studley Court with over 500 square metres of working premises. These premises include two independent units both with mezzanine floors and are home to thirteen sewing machines, a large trim shop, heated hood bay, trim studio, several offices and an upper level dedicated to a large stock of leathers, alcantara’s, vinyl’s and carpets.
We are now able to cater for all concept, prototype and development work for manufacturers, motorsport teams and PR companies.
Since the early years d:class automotive won numerous prestigious awards in the modified and classic car world. This led to various front cover features and articles in automotive magazines, had cars featured in music videos and produced vehicles for the BBC. In 2013 d:class trimmed all the cars built here in the UK for the Fast and Furious 6 film.
In 2013, d:class also became heavily involved within many areas of motorsport, including trimming seats for race teams within Formula 1, 2, 3, DTM, WEC, GT series, Historic Masters and many more. From 2014,d:class have increased their input in the field of production and development work thanks to David’s experience. This has led to work carried out for various vehicle manufacturers based here in the UK.
d:class have built a reputation for excellence in workmanship and devotion to customer needs. Whether you are looking for the latest custom or bespoke interior, renovation, new hood or a vehicle dealership looking for OEM work and repairs, we fuse classic and contemporary trimming methods with the highest quality materials that are sourced from around the world. Our customers are guaranteed of collectively over 60 years of experience in the motor industry to secure the best products and parts to put your vision into your vehicle. Our standards not only make us passionate about what we do but compel us to do the best work consistently every time.